Given the task of announcing the retail launch of Schneiders' Footlong wiener, we played with size to convey the sheer size of the launch, in a way that the brand's two main targets (baseball fans and meat lovers) would resonate with. This social-only campaign made the most of a tiny budget and let us play with platform "hacking". Teaser posts got fans excited, and it all came together with the longest Instagram Story (ever) of Frames. Engaging 202% more fans than average for the brand, the result was a larger-than-life launch, all with a budget of peanuts.