Ricola Social

Holistic strategy and creative for Ricola NORAM's social channels. Roles and responsibilities include: aiding in annual analysis and development for Ricola's social strategy, concept development and execution, annual reporting, competitive landscape analysis, social/digital first campaigns, influencer work, and day to day management. Ricola's Always-On approach to social media led to two CMA Silvers in 2023. Addition to these primary responsibilities includes a key lead on SEO e-commerce projects (and most importantly: viral trendhunting).