The original online marketplace, eBay has long been the place for buying and selling; however it has somewhat fallen off of the radar for Gen Z. But with their enthusiasm for collectibles, crypto, and any form of income that isn't 'traditional', it was evident that eBay is the perfect platform for them. So, how do we stand out from the super-saturated world of ecommerce? By talking directly to them, illustrating with real life examples catered to them of just why eBay is the platform that (like them), is interested and looking forward to the future of finance.